TWO OPERATORS. ONE TEAM. ACCOUNTABLE TO THE OUTCOME.
Every engagement starts with a Diagnostic — four to eight weeks with us, inside your business. We identify what's driving growth and what's suppressing it, and we deliver a clear roadmap you own. You'll know where your money is going, which bets are worth making, and in what order, regardless of whether we continue together.
If we move forward, we build the foundation, scale what's working, and eventually transition out with your team and systems fully in place. Every phase ends with a decision point. You're never locked in before you've seen what the current phase tells you.
We cover the full picture: DTC strategy and conversion, customer acquisition, pricing, marketplace, wholesale relationships and readiness, operational structure, margin analysis, and team-building. We don't split the work. We run it together.
How we work
We've worked side by side across multiple brands. We don't hand off work. We operate as a single leadership unit, and the result is faster decisions, clearer priorities, and less burden on you.
Who we are
Brenda Berger has built and run multi-channel consumer brands across DTC, retail, wholesale, and global distribution. Most recently CEO of Hanky Panky, where she rebuilt the commercial infrastructure across every channel and led a successful strategic sale. Before that, she ran US operations for Trollbeads. She knows what the decisions cost when they're wrong, and what they unlock when they're right.
Kristen Gilroy builds the commercial engine that turns brand presence into revenue. She took DTC from flat to 10x at Okabashi in under three years, and led the digital transformation at Hanky Panky that repositioned the brand for a new generation while cutting platform costs in half. She brings true hands-on experience about where to spend, which channels are worth building, and which numbers actually matter.
Founder-led brands with a real product and real brand equity, at any stage where the commercial infrastructure hasn't yet caught up with the opportunity.
You might be based in Scandinavia, the UK, Europe, Australia, South America, or anywhere else, with U.S. ambition and no U.S. team. Or you might be a U.S. brand with revenue where growth has stalled, but you don’t have a senior operator looking across the whole picture and setting priorities in the right way.
The common thread isn't the category or the country. It's the gap.